Keyword research
An impactful SEO project starts with a thorough keyword research. This way, you map out exactly which keywords the target audience uses, how often a certain keyword is used and where there are still opportunities. Our specialists will be happy to help you with this.
Why keyword research?
✓ Insight into key keywords
✓ Insight into search volumes and market potential
✓ Insight into underlying search intent
✓ Clear reporting
A keyword research is an indispensable element for SEO, but it also offers very valuable insights for other facets such as search engine advertising. Knowing how your target audience searches for your products or services allows you to create an appropriate content strategy out. Moreover, it is the perfect tool to set priorities. In practice, we often see a discrepancy between where the entrepreneur thinks that the target group is looking for and where the target group actual looking up.
Our approach
Are people looking more often for a plumber or a plumbing company? To furniture or furniture? To a skylight or a attic window? Small differences with potentially huge impact!
Any experienced marketer can perform keyword research with the right tooling. Yet a good keyword research is more complex than you might initially expect. To efficiently give you a complete picture, we combine insights from numerous valuable data sources into one complete picture, including:
- Specialised SEO tooling;
- Data from Google itself;
- Insights on where the domain already ranks well and not so well;
- Insights on which competitors rank strongly;
- Good converting keywords from other marketing channels.
We also examine how the branded search volumes of all players in the market compare. After all, this is an important signal for Google and should therefore be taken into account in further decision-making. Curious what our SEO specialists can do for you? Request a no-obligation analysis or contact us directly contact on.
Our SEO services
Better understand how your target audience searches?
Keyword research by MarketingConcurrent
✓ A comprehensive picture of market demand and potential;
✓ Understanding which keywords are already scoring well;
✓ Find out where the biggest growth opportunities lie;
✓ For any industry, regardless of the complexity of the products or services;
✓ If required: monthly reporting of search volumes, position trends and other KPIs.
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