SEO content
''Content is king'': a saying many online marketers will recognise. In our view, good content is not only the basis for good organic findability, but for all your online marketing channels! Our specialists are happy to help with content creation and optimisation.
Benefits of (SEO) Content
✓ The basis for organic findability
✓ Essential for all marketing channels
✓ Increases conversion rate
✓ Can reduce pressure on customer service
We probably don't need to convince you of the power of good content. It largely determines how visitors perceive your website. For search engines, content (along with engineering and authority) leading to determine relevance. Years ago, search engines could be influenced simply by using the main keyword often in all forms of writing. Unfortunately, that trick no longer works. But how do you now write content to boost your organic findability (SEO) to the next level, improve conversion rates or the relevance of your SEA optimise?
Our approach
We are SEO content specialists and know well how to use text and images to improve your organic rankings. This starts with a good keyword research and devising a strategy. This reveals the information needs of the target audience. Next, a content audit gives concrete insight into the opportunities. Depending on the situation, a decision can be made to change the current optimise content, or to fully new content implement.
Such an on-page optimisation exercise includes:
- Inventing the ideal structure;
- Bundling keywords into topics;
- Prioritise topics by relevance and potential;
- SERP inventory (why do competitors rank better?);
- Optimising/creating content, taking into account:
- Meta title/description
- Readability & scannability
- URL
- Internal (and if relevant external) linking to related topics
- Semantics, synonyms and long-tail keywords
- Right tone of voice and level of expertise
- Optimisation of imagery and visual content (images/videos)
- Number of words vs number of keywords
- Using structured data
- Keyword placement
- Using the right intermediate headings
The starting point is always that the content is usable and optimally matches the search intent of your target audience. Curious what our SEO specialists can do for you? Request the no-obligation content audit or contact us directly contact on.
Valuable content for visitors and search engines
Outsource your SEO content to MarketingConcurrent
✓ Team of experienced content writers;
✓ More than 10 years' experience;
✓ Opportunities for on-page optimisations using AI;
✓ Also to strengthen/support an in-house marketing team in place;
✓ The full palette: content, but also authority and engineering.
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