SEO competitive analysis
Competitors: you'd probably rather lose them than get rid of them. Yet the efforts of competitors can provide incredibly valuable input your for organic further development. Our specialists will be happy to help you gather the right insights and convert them into a concrete action plan!
SEO competitive analysis
✓ Discover the gaps compared to the competition
✓ Learn from best practices in your market
✓ Starting point for strategic choices
✓ Important aspect for evaluation
SEO is a dynamic playing field that almost every business is betting on. Many business owners and marketers make the mistake of focusing only on their own SEO strategy. But it is precisely by broadening the scope that we can gain hugely valuable insights. If your website or webshop does not yet rank optimally on certain terms, a competitor will take this place. The cause of this gap offers handles for further optimisation. Whether that relates to the website authority, engineering, content or some other aspect.
Our approach
Ongoing analysis of competitor deployment is a fundamental part of SEO. There are plenty of arguments why an SEO competitive analysis is very valuable:
- It provides insight into the size of competitors' organic traffic flows and the relationships between them;
- It provides insight into the proportions of branded search volumes;
- It provides insight into growth potential (e.g. by setting the organic traffic flow of the market leader as a target);
- A gap analysis reveals new keyword ideas;
- It helps give direction in determining your marketing budget;
- Timely action can be taken when a competitor gains ground;
- The insights can be used to evaluate an SEO trajectory.
The purpose of a competitive analysis is to gain best-practices and learnings in your market. Perhaps the competitor spends much more time on linkbuilding? Is the competitor's website technical tighter? Or does the competitor employ a smarter content strategy? Once the gaps are clear, an approach can be formulated to catch up. Curious what our SEO specialists can do for you? Request a no-obligation analysis or contact us directly contact on.
Time to catch up with competitors?
SEO competitive analysis
✓ Insight into competitors' activities, best-practices and optimisations;
✓ Insight can be gained in almost every facet;
✓ One-off analysis or monthly monitoring based on key KPIs;
✓ Understanding the gaps, but more importantly, the causes of those gaps;
✓ We have all the necessary SEO tooling, such as Ahrefs, Semrush and Screaming Frog.
EN 
NL