Migration plan
Are you going to move or revamp your website? Then a well-founded migration plan should not be missing. A migration plan covers all the things that need to take place before, during and after a migration. This is to ensure that SEO positions are not lost and risks are kept to an absolute minimum.
Why a migration plan?
✓ Forms the basis for concrete planning
✓ Prevents common mistakes
✓ Significantly reduces risks
✓ Maintaining organic positions
Sometimes it's time to modernise your website or move to a different CMS. Or maybe you're moving to a different URL or domain structure. There are few marketing activities where planning and a plan of action is as important as with a migration plan. After all, it can have quite an impact on your SEO performance. There are countless examples on the internet of migrations where the number of organic visitors or sales completely collapsed. We will help you avoid common pitfalls.
Our approach
We are highly experienced in guiding website migrations. Through a thorough migration plan, the entrepreneur, the IT department and the marketing team know exactly what is expected of them (and when). A migration plan comprises several phases:
- Preparation. During this phase, a comprehensive risk inventory is made. We also provide concrete advice on key issues and best practices to consider. Think about:
- ensuring that the staging website does not accidentally show up in search results;
- advice on website structure;
- developing a redirect plan;
- Provide IT with concrete input, e.g. on canonicals, tags, XML sitemap, structured data etc.
- Day of migration. Once going live, we perform several technical audits to uncover any issues. It is also important to check other issues, such as measurements.
- Monitoring after going live. It is important to keep a finger on the pulse in the period after a website migration. Here, we keep a close eye on developments in terms of positions, core web vitals and conversion rate.
Our SEO services
Making your website migration run smoothly?
We provide a solid migration plan
✓ A clear checklist with all the important facets;
✓ A clear plan of action;
✓ More than 10 years' experience;
✓ Double-checking for extra security: manually by an SEO specialist and with advanced tools.
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